Website Proposal Template

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As a web designer, your skill to bring in new customers depends on your skill to write a successful website proposal. But if you can’t afford to give three or four hours creating every website proposal template. Or if you want to save time to build websites – then you can download the website proposal template.

What Is a Website Proposal?

A website proposal is a document that will help you sell your services to clients. It’s a summary of what you can do for a client with a solution to the problem they are trying to solve.

A website proposal isn’t just a breakdown of expenses or an estimate of work. A website proposal is a common request from agencies and peoples looking for website design services. Often agencies will send out a request for proposals before beginning a project. Your solution is in the structure of a website proposal.

What Should a Website Proposal Include?

A design proposal has to be long enough to help a client realize what you can do, but not so long that they get confused in technical fields. You should include these fields in your website proposal template:

  • Cover page:This simple note should be written to the client and an introduction to your visual style with brand details. You can also use this area to write a short overview of the proposal.
  • Confidentiality statement:We all know that products and services vary hugely by the project. A simple confidentiality declaration requests that the information in the proposal not be given out publicly.
  • Problem statement:State the difficulty the client is trying to resolve, such as “Company X wants a website redesign and with the revised copy to reflect search engine optimization best practices. Make sure you have a good awareness of the client’s goals and requirements for this section.
  • Recommended solution and services:Now, give the solution. How can you help the client meet their requirements? This is the fattest part of the web design proposal template.
  • Approach and process:Present a brief plan of how you manage and how long the project is supposed to take. This is also a good place to add team members that will be working on the project.
  • Fees and pricing:Break down the expenses linked with the project. Also, add a contract that can be used to begin the project.

How to Write a Website Proposal?

Writing website proposals is a monotonous process. It’s a lot of work that may not feel too much in the end. As an experienced web designer, you’re more than able to design websites—but how easy are you selling them? Are you getting as much business as you could be?

Your project proposal can be a make-or-break deal of design projects, so mastering this work is important. Here are some sections that every website design proposal must have:

Introducing yourself

Project proposals are supposed to help clients know what they’re going into—not confuse them with data. Your introduction should reflect the discussions you should have previously had about the client’s requirements. Pieces of information you might need to add are:

  • Client name
  • Project title
  • Name and title of your point of contact
  • Your name and title
  • Date of submission

Problem overview

After you introduce yourself to the client, the first part that follows in a strong website proposal is the problem summary. The client should read this and know:

  • There is a problem or opportunity for their company that they’re not realizing.
  • You have a complete, deep perception of their problems and their requirements.

Understanding the main difficulties your client is suffering will help you determine both your responsibilities and the project’s scope.

Solution overview

After spending time examining the company’s history and talking to stakeholders, you should understand their problem. It’s your duty to describe the business benefits of your design system.

By using business language to describe design’s positive result on their problems, you’ll position yourself as a key person in making their future business success. For example, you can show value by explaining how the new design can increase revenue and enhance their branding.


This is where you’ll need to describe exactly what you will be given as a member of the project.

This is an essential section, but more for what you’re ejecting than for what you’re adding. Scope creep is a usual problem in website design, especially if you are working with almost inexperienced small businesses, and it can only be limited by setting clear goals and expectations.

The process overview

Once you’ve clearly explained the problem, resolution, and deliverables, the next part will take a deep jump into performance and outline how you’re going to go about designing the website and answering the client’s problem.

The cost

This last part is usually where a web design proposal gets a yes or no.

Before you begin working on your proposal, ask your client what their total budget is. While this can be scary and you might get the feeling that you’re encroaching on some line, you’re not. It’s not uncommon for a client to head into bids with a predetermined amount on their mind.


A good website proposal gives a possible client a great idea of how you can help them solve a design challenge. A website proposal template can help you be ready to answer a call for proposals at any moment and feel a little less stressed about making a business case to a potential client about your services.

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